See the original post from our 2015 posting of our webinar: Let's Do Lent: Transforming Lives with Small Group Ministry. The Rev. Allen White, author of “Exponential Groups: Unleashing Your Church’s Potential," joined the Rev. Charlie Holt for this webinar entitled “Let’s Do Lent: Transforming Lives with Small Group Ministry.” Allen is an expert in small group optimization. Our focus is on the steps to a more impactful Lent! Watch the video below:
In the webinar, The Rev. Allen White and The Rev. Charlie Holt explain what it looks like to have a church-wide campaign and address the keys to a successful church-wide campaign. And of course, we hope you take interest in our small group curriculum, The Christian Life Trilogy, which is designed to align the heart of the Gospel with the heart of the church year.
The importance of alignment is taking what you learn on a Sunday into the week. Most people will forget the message of the pastor in the first 24 or 48 hours. Often by Tuesday, the lessons of the Scripture will be lost. By tying the small group Bible study into the Sunday worship, we are once again exposing ourselves to the topics that will enrich our lives, as well as giving us the opportunity to discuss with others and identify practical applications of these lessons. This builds the momentum of the transformation.
Your church becomes unified when everybody is learning and expanding on the same topics, at the same time. The greatest benefit of alignment is growth. This is best done in small groups, so each person has the chance to speak up, ask questions, and truly engage with the Scripture. This growth springs from the interaction and deeper discussion. Small groups create an opportunity for more people to participate. Gathering together as a small group of friends adds to the ability to grow as disciples, in and out of the Church.
Fr. Holt took the opportunity to grow his congregation one Lenten Season. Rather than having a speaker host a teaching during the week, his church studied The Crucified Life. On a typical night with a host speaker (a great one at that), the Wednesday night attendance would reach a maximum of 100 participants. However, when they did a small group campaign studying The Crucified Life, they had 40 groups meeting around the city, with 400 participants! That is even more than Sunday attendance!
Small groups get more people involved and more people to become disciples of the Lord. Small groups can meet any time, this is much more practical to increase participation. You can meet anywhere, Fr. White even had a small group that met on a commuter train. Finding a time for a small group to meet that fits the schedule of 10 or so people is much easier than a church-hosted mid-week teaching that must fit the schedule of the whole congregation.
The first time starting a church-wide campaign, you want to see about 50% of your people connected in groups. These are your early adopters, the people that could end up becoming part of your leadership team in future small group campaigns. The next campaign season should build another 25%, and then it will grow from there.
Those who begin a small group campaign together will continue to grow together through this experience and build in discipleship. These people who study together become friends, involving each other in social activities and outings, as well as service ministry. “It’s easier for people to cross the threshold of a home than it is to cross the threshold of a church,” says Fr. Holt. A small group is a great way for new people to become more spiritual. It is less overwhelming to first join a small group before attending a church worship. Gathering with friends is a perfect way to introduce new people to a relationship with God through this friendship.
How much time does it take to plan a church-wide campaign? Six to 10 weeks ahead of time is a great place to start. Bible Study Media recommends following these three phases:
Recruit leadership team – one month to build your team
Recruit small group hosts – one month to recruit hosts
Recruit participants to be in the groups – one month to gain members
This can be condensed into a shorter timeline, but this order is what we’ve found to be the most successful in the implementation of The Christian Life Trilogy. The key is to build your leadership team and a group of hosts, then give people enough time to arrange their schedule to become participating members of a small group.
Find one person to be a coordinator, maintaining administrative duties; this is the Campaign Champion. This person keeps everything going, working with the pastor and beyond. The Campaign Champion should be organized, detail oriented, interested in people, and have a fire for the vision of the campaign. They should push the timeline toward success!
Building a leadership team is very important to the success of your church-wide campaign, no matter the size of your church. When you have a group of leaders that is already excited and sees the vision, getting the ball rolling on the campaign will be much easier. And hopefully, the people on the leadership team will host a group, which means from the start you have 3 or 4 small groups ready to be established.
One thing about small groups that is so wonderful is you really get to see people use their gifts. These are the spiritual gifts that God has given them. The gifts of a great small group host are warmth, leadership, ability to delegate, and charisma, but they don’t have to lead the discussion every week. If you have the strength to gather a group, you have the strength to keep that group alive.
The best small group host is not one who teaches, but one who offers hospitality. Remember to always set God-sized goals for discipleship. The best way to create a small group campaign is to start with the leadership, the people that will help carry the vision to reality. When finding hosts, keep in mind that the perfect host is one who enjoys bringing people together to grow as a group. The greatest gift of all is watching as your small groups grow with transformation. Learn more about starting a church-wide small group campaign with The Christian Life Trilogy!
At Bible Study Media, our mission is to faithfully spread the message of the Bible. We are happy to answer any questions you might have about Christian formation and Bible study curricula; please reach out to us here. We will continue to produce information on starting your own Bible study groups, so stay tuned!
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